Visitor Analytics
Visitor analytics provides deep insights into who visits your website, how they behave, and what drives them to your site. This comprehensive data helps you understand your audience and optimize your website accordingly.
Accessing Visitor Analytics
- Log into your AnalyticsCloudMonitor account
- Select a website from the dropdown in the top navigation
- Click "Visitors" in the left sidebar
- Or access from your main dashboard
Visitor Analytics Overview
Key Visitor Metrics
The visitor analytics dashboard shows important metrics:
- Total Visitors: Number of unique visitors to your site
- New vs Returning: Breakdown of first-time vs repeat visitors
- Average Session Duration: How long visitors stay on your site
- Pages per Session: Average number of pages viewed per visit
- Bounce Rate: Percentage of single-page visits
- Conversion Rate: Percentage of visitors who complete goals
Visitor Demographics
Understand your audience better with demographic data:
- Geographic Location: Countries, states, and cities
- Device Types: Desktop, mobile, and tablet usage
- Browser Information: Chrome, Safari, Firefox, etc.
- Operating Systems: Windows, macOS, iOS, Android
- Screen Resolutions: Most common display sizes
Visitor Behavior Analysis
Session Analysis
Deep dive into how visitors interact with your site:
- Session Duration: How long visitors stay on your site
- Pages per Session: How many pages they view
- Entry Pages: Which pages visitors land on first
- Exit Pages: Which pages visitors leave from
- User Flow: How visitors navigate through your site
Engagement Metrics
Measure how engaged your visitors are:
- Time on Page: How long visitors spend on each page
- Scroll Depth: How far down pages visitors scroll
- Click Patterns: What elements visitors click on
- Form Interactions: How visitors interact with forms
- Video Engagement: Video play rates and completion
Traffic Source Analysis
Understanding Traffic Sources
See where your visitors come from:
- Direct Traffic: Visitors who type your URL directly
- Organic Search: Visitors from search engines
- Social Media: Traffic from Facebook, Twitter, LinkedIn, etc.
- Referral Traffic: Visitors from other websites
- Email Campaigns: Traffic from email marketing
- Paid Advertising: Traffic from Google Ads, Facebook Ads, etc.
UTM Campaign Tracking
Track the effectiveness of your marketing campaigns:
- Add UTM parameters to your campaign URLs
- Monitor which campaigns drive the most traffic
- Compare conversion rates across different campaigns
- Optimize your marketing efforts based on data
Visitor Segmentation
Creating Visitor Segments
Group visitors based on specific criteria:
- New vs Returning: First-time vs repeat visitors
- Geographic Segments: Visitors from specific locations
- Device Segments: Mobile vs desktop users
- Traffic Source Segments: Organic vs paid traffic
- Behavior Segments: High-engagement vs low-engagement users
Using Segments for Analysis
- Select a visitor segment from the dropdown
- View metrics specific to that segment
- Compare segment performance
- Identify opportunities for optimization
Visitor Journey Analysis
User Flow Visualization
Understand how visitors navigate your site:
- Entry Points: Where visitors start their journey
- Navigation Paths: Common routes through your site
- Exit Points: Where visitors leave your site
- Conversion Funnels: Path to goal completion
Identifying Drop-off Points
- Analyze user flow data
- Identify pages with high exit rates
- Look for navigation bottlenecks
- Optimize problematic pages
- Test improvements and measure impact
Visitor Analytics Filters
Date Range Filtering
- Use the date picker in the top navigation
- Select preset ranges or custom dates
- Compare different time periods
- Analyze seasonal trends
Advanced Filtering
Filter visitors by specific criteria:
- Geographic Filters: Focus on specific countries or cities
- Device Filters: Analyze mobile vs desktop behavior
- Traffic Source Filters: Focus on specific sources
- Behavior Filters: Filter by engagement level
Exporting Visitor Data
Data Export Options
- Click the "Export" button in the top navigation
- Choose export format (CSV or JSON)
- Select which visitor data to include
- Set the date range for export
- Download the file
What You Can Export
- Visitor Demographics: Location, device, browser data
- Behavior Data: Session duration, pages viewed
- Traffic Sources: Where visitors came from
- Engagement Metrics: Time on site, bounce rate
- Custom Parameters: Any custom tracking data
Visitor Analytics Best Practices
Regular Monitoring
- Check visitor analytics weekly
- Monitor for unusual patterns or spikes
- Track the impact of website changes
- Compare performance month-over-month
Actionable Insights
- Use visitor data to inform content strategy
- Optimize for your most valuable traffic sources
- Improve user experience based on behavior patterns
- Target marketing efforts to high-performing segments
Troubleshooting Visitor Analytics
Missing Visitor Data
- Verify tracking code is installed correctly
- Check that your website is not paused
- Ensure you're viewing the correct date range
- Test tracking by visiting your own site
- Contact support if issues persist
Inaccurate Visitor Counts
- Check for duplicate tracking codes
- Verify website URL is correct
- Look for ad blockers or privacy tools
- Consider bot traffic filtering
- Review your data sampling settings
Privacy and Compliance
GDPR Compliance
AnalyticsCloudMonitor respects user privacy:
- No Personal Data: We don't collect personally identifiable information
- Cookie Consent: Respects user cookie preferences
- Data Retention: Configurable data retention periods
- User Control: Users can opt out of tracking
Privacy Settings
- Go to Account → Preferences
- Configure privacy settings
- Set data retention periods
- Enable/disable specific tracking features
- Save your privacy preferences
💡 Pro Tip
Use visitor analytics to identify your most valuable traffic sources and focus your marketing efforts on channels that drive high-quality visitors.
Next Steps
Now that you understand visitor analytics, explore these related features: